موضوع فارسی:  استدلال مدیران موضوع لاتین:  Secret of Success   Secret of Success: As Christensen’s Paradox testifies, finding the secret of success takes more than textbook management Nov 2003 Robert Heller Medieval man searched for the philosopher’s stone that could turn base metal into gold. Managers and entrepreneurs often follow a similar, usually vain hope. But it needn’t be vain, judged by the results of companies in one industry. They achieved $62 billion in sales in 1976-1994, twenty times the figure for rivals which hadn’t found the stone. If that isn’t convincing enough, sales per firm in the lagging group only averaged a cumulative $64.5 million: the successes averaged $1.9 billion – a difference of 29 times. The statistics come from a truly remarkable management book by Clayton M. Christensen. Its explicit title, The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, does less than justice to its message, which applies to all manag …